Tagged for / 'Super Bowl'

5 February / 2013
VBA_JKAdmin 25702 Views 0 like VBA: Brand Motion Comments Off on Are good SB commercials eclipsed by the shiny object?



The Super Bowl ad hype is now settling down in the news media and Go Daddy actor Jesse Heiman is experiencing his 15 minutes of fame.

USA Today’s Ad Meter – http://admeter.usatoday.com – in its 25th year, allowed consumers to join their panel and rank the ads for the first time. While we don’t believe this impacted the result of the top rated spots, (from a branding perspective, they were “spot-on”), we do think the overall clutter, noise and pop candy of the other ads ultimately…