Tagged for / 'Branding'

11 March / 2013
VBA_JKAdmin 25154 Views 0 like VBA: Brand Motion 2 Comments

I’m a bona fide wine enthusiast. I love my wines both red and white, from anywhere in the world. I’ve enjoyed reading and learning about the grape varietals that make up the diverse spectrum of consumption choices.

I started to ponder what lessons the world of wine can deliver to both established and emerging brands. What struck me, when looking at my unglamorous wine rack, was the diversity of the bottles themselves and the communication that helps to facilitate the consideration and purchase of a specific bottle. Unless you’ve spent time learning the different regions…

5 February / 2013
VBA_JKAdmin 31299 Views 0 like VBA: Brand Motion Comments Off on Are good SB commercials eclipsed by the shiny object?

The Super Bowl ad hype is now settling down in the news media and Go Daddy actor Jesse Heiman is experiencing his 15 minutes of fame.

USA Today’s Ad Meter – http://admeter.usatoday.com – in its 25th year, allowed consumers to join their panel and rank the ads for the first time. While we don’t believe this impacted the result of the top rated spots, (from a branding perspective, they were “spot-on”), we do think the overall clutter, noise and pop candy of the other ads ultimately…