Tagged for / 'Celebrity'

25 February / 2013
VBA_JKAdmin 21695 Views 1 like VBA: Brand Motion Comments Off on The Oscars reveal power of brand collaborations

The fashion industry’s biggest night coincides with Hollywood’s biggest night – the Oscars. The evening is a showcase of the latest runway fashions, trends and attitudes coming to stores near you.

Oscar night and its honored celebrities have always had the ability to influence fashion. An A-list actress, with the right gown, can make an overnight sensation of themselves and their gown designers. Celebrity and designer collaborations have shaped fashion attitudes throughout the ages, the first notable collaboration was Audrey Hepburn and Hubert de Givenchy. Ms. Hepburn wore a classically chic Givenchy gown when she…

5 February / 2013
VBA_JKAdmin 31298 Views 0 like VBA: Brand Motion Comments Off on Are good SB commercials eclipsed by the shiny object?

The Super Bowl ad hype is now settling down in the news media and Go Daddy actor Jesse Heiman is experiencing his 15 minutes of fame.

USA Today’s Ad Meter – http://admeter.usatoday.com – in its 25th year, allowed consumers to join their panel and rank the ads for the first time. While we don’t believe this impacted the result of the top rated spots, (from a branding perspective, they were “spot-on”), we do think the overall clutter, noise and pop candy of the other ads ultimately…