Tagged for / 'Creative'

14 January / 2013
VBA_JKAdmin 10591 Views 0 like VBA: Brand Motion Comments Off on Ad world gears up for its own SuperBowl



The biggest night in advertising is the SuperBowl. What makes this night so special? The ad industry and media have declared that there is no better night for brand and product creative. These advertisements tend to get more attention than the actual game and escape TiVo and DVR removal.

Media coverage starts with the price of the ad time and each year it is at an all time high. 2013’s :30 spots will go for $3.8 million, according to industry sources and CBS.

Then creative begins to leak out on the net – Mercedes-Benz and Go…