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31 January / 2013
VBA_JKAdmin 11951 Views 0 like VBA: Brand Motion Comments Off on Can you measure SuperBowl Advertising ROI?



When it comes to branding and advertising, VBA loves SuperBowl Sunday. It’s that one time of year when the ad industry and advertisers are in the spotlight, sometimes more than the game itself. SuperBowl Sunday is projecting a record number of viewers, more than 179 million people, according to the Retail Advertising and Marketing Association and their January 24, 2013 survey report. With this record number of viewers and record-level commercial air-time costs (not including the agency production costs), is SuperBowl advertising really worth it?

Every year there is a rotation of advertisers – some…