Tagged for / 'Relevancy'

11 March / 2013
VBA_JKAdmin 25161 Views 0 like VBA: Brand Motion 2 Comments

I’m a bona fide wine enthusiast. I love my wines both red and white, from anywhere in the world. I’ve enjoyed reading and learning about the grape varietals that make up the diverse spectrum of consumption choices.

I started to ponder what lessons the world of wine can deliver to both established and emerging brands. What struck me, when looking at my unglamorous wine rack, was the diversity of the bottles themselves and the communication that helps to facilitate the consideration and purchase of a specific bottle. Unless you’ve spent time learning the different regions…