Tagged for / 'SuperBowl'

31 January / 2013
VBA_JKAdmin 13216 Views 0 like VBA: Brand Motion Comments Off on Can you measure SuperBowl Advertising ROI?



When it comes to branding and advertising, VBA loves SuperBowl Sunday. It’s that one time of year when the ad industry and advertisers are in the spotlight, sometimes more than the game itself. SuperBowl Sunday is projecting a record number of viewers, more than 179 million people, according to the Retail Advertising and Marketing Association and their January 24, 2013 survey report. With this record number of viewers and record-level commercial air-time costs (not including the agency production costs), is SuperBowl advertising really worth it?

Every year there is a rotation of advertisers – some…

14 January / 2013
VBA_JKAdmin 11119 Views 0 like VBA: Brand Motion Comments Off on Ad world gears up for its own SuperBowl



The biggest night in advertising is the SuperBowl. What makes this night so special? The ad industry and media have declared that there is no better night for brand and product creative. These advertisements tend to get more attention than the actual game and escape TiVo and DVR removal.

Media coverage starts with the price of the ad time and each year it is at an all time high. 2013’s :30 spots will go for $3.8 million, according to industry sources and CBS.

Then creative begins to leak out on the net – Mercedes-Benz and Go…